Gerard Struijf, C hairman PvKO (Platform for Customer-Centric Entrepreneurship), former Senior Manager CRM, PricewaterhouseCoopers, the Netherlands. ![]() This CRM bible provides vision in establishing the backbone of any companys CRM programme. The book kept me on track and saved me from operational pitfalls. 94.00 Pages 502 Partner Innodata Pdfmoduleversion 0.0. This book establishes the need for CRM strategies not only to be developed, but to be consistently used as an aid to long-term organisational profitability.ĭr John Oliver, Associate Professor, The Media School, Bournemouth University, UK This book inspired me during the defining process of our CRM implementation at PricewaterhouseCoopers in the Netherlands. Customer relationship management by Peelen, Ed (Eduard). Hans Zijlstra, Head of Customer Insight, Air France-KLM This book recognises the major shortcomings of most CRM books that is, the focus on the tactical, systems approach to managing customers. ![]() ![]() He was Professor of Marketing at the Centre for Marketingand Supply Chain Management, and the Executive Management Development Centre at Nyenrode Business University, the Netherlands.īut a constant factor is the inspiration Ed Peelen provides by combining solid theoretical knowledge with practical examples and business applications. Ed Peelen is one of the founders and partners of ICSB, a consulting firm in marketing and strategy.
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